For Pro Sports Teams

Fresh, exciting sales training programs to grow your people and achieve your highest revenue goals.

This "best practices" sales training is the result of experience and feedback from dozens of different teams in every kind of sport. It's user-friendly, real-world, and effective for all levels of your sales team to grow your revenues and make more money:


  • Inside/Seasonal Sales
  • Group Sales
  • Season Ticket Sales
  • Premium Sales
  • Sponsorship Sales
  • Client Services
  • Retention
  • Fan Experience teams
  • Sales Managers
  • Leadership

You'll receive a custom-tailored program that includes branded printed learning materials for every attendee, as well as a specific agenda co-developed by Bill and your leadership team.

We've received the best feedback on any trainer we've ever had come in, from the brand new inside sales staff to our full-time veterans. We definitely look forward to working with Bill in the future.

Jim Davis, Director of Ticket Sales, Boston Celtics (NBA)

Since 2004, Bill Guertin has designed and presented sports-specific sales training programs for over 60 professional teams in North America, including: 


  • Detroit Pistons
  • Golden State Warriors
  • Houston Rockets
  • Memphis Grizzlies
  • Miami Heat
  • Milwaukee Bucks
  • Minnesota Timberwolves
  • Orlando Magic
  • San Antonio Spurs


  • Tampa Bay Rays
  • Chicago White Sox
  • Milwaukee Brewers
  • Atlanta Braves
  • Oakland A's
  • San Francisco Giants
  • Minnesota Twins
  • Washington Nationals
  • Los Angeles Dodgers
  • NY Mets


  • Calgary Flames
  • Chicago Blackhawks
  • Los Angeles Kings
  • Tampa Bay Lightning
  • Nashville Predators
  • Florida Panthers
  • Colorado Avalanche
  • Arizona Coyotes


  • Carolina Panthers
  • Atlanta Falcons
  • Houston Texans
  • Miami Dolphins
  • St. Louis Rams
  • Oakland Raiders
  • Jacksonville Jaguars
  • Minnesota Vikings
  • New York Jets


  • Chicago Fire
  • Columbus Crew
  • LA Galaxy
  • FC Dallas
  • MLS National Sales Center 

Minor League Baseball

  • Indianapolis Indians
  • Lehigh Valley IronPigs
  • Wisconsin Timber Rattlers
  • Brooklyn Cyclones
  • Binghamton Mets
  • Altoona Curve
  • Stockton Ports
  • Delmarva Shorebirds
  • Everett AquaSox
  • Tulsa Drillers
  •  Myrtle Beach Pelicans
  • Gwinnett Braves
  • Mississippi Braves
  • Rome Braves


  • Daytona International Speedway
  • Talladega Superspeedway
  • Watkins Glen International 

Learn more about the agendas for the different sales training options here: